Sassafras Software has been a leader in IT Asset Management since 1989. For almost three decades K2 – KeyServer has provided critical license compliance and software cost reduction in some of the largest corporate, educational and government organizations worldwide. Unlike many tools, development of KeyServer has always been driven by engineers – and even more importantly, by our customers. Using this approach, we have been able to provide functionality that’s needed for the dual challenge of license compliance and software optimization. Sassafras has been instrumental in the development of industry standards for three decades. Recently, an employee coauthored the ISO/IEC 19770-2 standard for software identification, and convened the working group that developed the ISO/IEC 19770-3 standard for software entitlements. Sassafras enjoys broad support from software publishers, including many technical partners that rely exclusively on K2-KeyServer technology.