CXO Conference

MAY 23, 2019 • San Diego, CA

(By Invitation Only)

IAITAM CXO is an exclusive Program comprised of C-level executives from around the world. IAITAM’s focus over the past seventeen years has always been to bring real world value and solutions to organizations in the management of their IT Assets. The IAITAM CXO program brings together the knowledge and experiences from organizations around the world with proven methodology, rather than a single source of theories, that will allow organizations to mature and grow in the management of their IT Assets.

The IAITAM CXO 2019 Executive Conference will take place May 23rd in San Diego, California in tandem with the general IAITAM Annual Conference & Exhibition (ACE). ACE is the longest running and largest conference focused on ITAM in the world, representing over 50,000 individuals from 126 countries around the globe. IAITAM CXO will focus on the emerging trends and challenges faced by C-level executives by offering real world solution alternatives in order to Align IT with your business goals.

Executives attending this premier IAITAM CXO Executive Conference will also be able to attend the 1st day of the general conference as part of their registration. Participants of the IAITAM CXO Program receive two passes to this leading executive conference as well as their choice of a single pass to the general conference or one certification course with an exam as part of the program subscription. 

“CAN YOU RUN YOUR BUSINESS WITHOUT TECHNOLOGY?

IF YOU ARE NOT MANAGING YOUR TECHNOLOGY,
YOU ARE NOT MANAGING YOUR BUSINESS.”

– DR. BARBARA REMBIESA, D.LITT, IAITAM CEO

AGENDA

WEDNESDAY - MAY 22ND

7:00 AM – 9:00 PM

IAITAM ACE 2019
All IAITAM CXO participants are welcome to attend the first full day of IAITAM ACE 2019

THURSDAY - MAY 23RD

7:00 AM – 7:45 AM

ACE Breakfast

7:45 AM – 8:15 AM

ACE Opening

8:15 AM – 9:30 AM

9:30 AM – 9:45 AM

Break

10:00 AM – 11:00 PM

Keynote
Time to Get Back to ITAM Foundational Basics – What CXOs need to Know

Luke Marples Director, IT Asset Management Global Business Solutions, Walmart

A highly success ITAM practitioner at some of the world’s largest companies will share his thoughts on how to start and or restart an ITAM program that adds value to the businesses within his organization. While foundational in nature, specific areas of focus will be on driving business value and facilitation of CXO initiatives. Many lessons learned as well as innovative methodologies will be addressed in this presentation.

11:00 AM – 12:00 PM

Keynote
Panel Discussion: Beware of URLs and EULAs! – ITAM Now Requires Contract Management

Lori Bott  CPSM, CSAM, Supply Chain Supervisor of Asset Management, Marathon Petroleum Corporation
Brian Alan Calhoun, Managing Partner, Calhoun, Bhella & Sechrest, LLP

IAITAM has targeted the ever-increasing organic growth of non-negotiated, non-executed IT agreements with both Master and embedded URLs attached as one of the top dilemmas for organization in 2019 and beyond. In this expert and experienced panel discussion we will explore this new and dangerous trend from a Legal, ITAM Practitioner and IT Provider perspective.

12:00 PM – 1:00 PM

Executive Luncheon

1:00 PM – 2:00 PM

Keynote
GDPR in the USA – Is your Organization Ready?

Lydia de la Torre, Privacy Fellow, Santa Clara

The Facebook Cambridge Analytica breach and the knowledge that the company was selling private information to companies might mean that Congress will consider a version of the European Union’s General Data Privacy Regulation (GDPR). The access points and data requirements will place this squarely in the ITAM space. With this and other privacy concerns at top of mind worldwide, an expert in GDPR “like” activities will lead this Keynote. It will focus on how the new California data protection law maps against the GDPR that exists including, but not limited to, congressional proposals being considered currently in Washington.

2:00 PM – 3:00 PM

Birds of a Feather With all Speakers

SPEAKER INFORMATION

Brian A. Calhoun, Co-Founder and Co-Managing Partner of Calhoun, Bhella & Sechrest, LLP

Brian Calhoun’s law practice focuses on representing clients in strategic business transactions, complex M&A, and employment law matters. Mr. Calhoun has experience in a wide variety of industries, including technology, media, consulting, healthcare, automobile, manufacturing, construction, and real estate.

Mr. Calhoun represents clients in a variety of transactions, including joint ventures, technology related transactions, intellectual property issues, mergers and acquisitions, corporate formations and governance, banking and finance matters, real estate, and labor matters.

Mr. Calhoun is licensed in both California and Texas.  Prior to founding the firm, he was a trial attorney at two large international firms, before transitioning to his current transactional practice.  Since moving back to Texas from California, he has been recognized as a Texas Rising Star three times (2011-2013) and as a Super Lawyer the past five years in a row (2014-2018) by Super Lawyers®, a Thomson Reuters service.

Lori Bott  CPSM, CSAM, Supply Chain Supervisor of Asset Management, Marathon Petroleum Corporation

Lori Bott is currently a Supply Chain supervisor at Marathon Petroleum Company LP working with a team of 10 to manage the software and hardware assets on behalf of the company.  Lori received her BSBA from Bowling Green State University and holds her CPSM certification from the Institute of Supply Management and her CSAM certification from IAITAM. Lori has over 16 years of supply chain experience including the negotiation of software licensing and IT related service agreements. Marathon Petroleum Company transitioned Asset Management into Supply Chain a little over 2 years ago, recognizing the commercial aspects of Asset Management.  Lori has been married to the same wonderful guy for almost 32 years and is the proud mom of 4 boys ranging in age from 17-25. In her spare time Lori loves to travel, hike and enjoy the theater.

Luke Marples Director, IT Asset Management Global Business Solutions, Walmart

Luke Marples is the Director of IT Asset Management for Walmart in Bentonville, Arkansas where he resides with his wife and daughter.  He has a diverse 20 year career in IT with degrees in engineering and management providing him a unique perspective. He enjoys sharing his experiences and is constantly seeking to learning about and develop new and innovative ideas.

Lydia de la Torre, Privacy Fellow, Santa Clara

Lydia de la Torre joined Santa Clara in 2017 as the inaugural privacy fellow. She is the co-director of the Privacy Certificate program and teaches comparative data privacy. Her research centers on state data governance laws, including the California Consumers Privacy Act (CCPA).

Lydia started working in data protection in 1997. She has extensive professional experience working on complex EU, US, and international data protection issues in the private sector. She started her career working as an Associate at Garrigues, a Spanish legal firm that provides business law advice in thirteen countries across Europe, Africa, Asia and the Americas. Professor de la Torre has worked as privacy counsel and consultant for fortune five hundred companies such as eBay, PayPal, Intuit and HP.

Lydia runs a Medium blog (‘Golden Data’ https://medium.com/golden-data) on topics related to data governance laws GDPR and CCPA.

Patricia M. Cicala, President & CEO of Cicala & Associates LLC
Executive Director of CXO Programs at IAITAM

Patricia M. Cicala, has over 35 years of experience in the management of technology, with expertise in the areas of  IT asset management, procurement, contracts, and strategic technology workplace development.  Prior to forming Cicala & Associates, Ms. Cicala was the Vice President and Worldwide Practice Leader for Asset Management and Procurement at Gartner Group, Inc., the leading technology research authority.

Prior to her tenure at Gartner, Ms. Cicala founded and developed United Software Services Company, a knowledge-based software services firm which delivered services to more than 35 Fortune 500 Companies. Services provided included software auditing, negotiation planning strategies, and software portfolio management. Ms. Cicala also served previously as Vice President of Worldwide Asset Management and Enterprise Vendor Relations at Citibank/Citicorp.

Ms. Cicala is a current member of the ISO WG 21 Software Standards Committee for SAM Standards as a representative to Liason Organization of IAITAM, CXO Executive Forum Director for IAITAM and a newly elected IAITAM fellow.